The Superfoods Guide

During the recession, people will go the distance if it means they’ll spend less on gas, there’s a flourishing new type of energy drink that costs 20 times as much per ounce as Coca Cola – energy shots.

An increasing amount of people are dropping their $3 cups of coffee, and picking up $3 2-oz shots of energy liquid – and most of them taste bad.

The market for energy shots is expected to increase by 100% this year, to 700 million in sales – and it’s dominated by Living Essentials’ 5 Hour shot, as they were the first on the market.

Many companies are attempting to capture the energy shot market – products like 6 Hour Power, Fuel 7 Hour Energy, and Mr. Energy 8 Hour Energy are all competing to tap into the energy shot world.

8 Hour Energy, though the name is similar, has taken the industry a few steps further. In addition to caffeine, it includes Acai, Goji, and Tahitian Noni – three berries known for their natural energizing and dietary properties. Currently, the only other way to get a serving of Acai berry is to purchase a $40 bottle.

Aside from the health-benefits, The 8 Hour shot has zero carbs or calories, and it tastes good!

“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the top 10 health and fitness trainers in the world.

In a blind taste test of college students at the University of Florida, 9 out of 10 preferred the taste of 8 Hour over any other energy shot. Another study gave out samples of the Mr Energy 8 Hour shot during finals week, and students returned with rave reviews.

“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a senior majoring in Finance.

“8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox, a grad student in the UF School of Dentistry.

Despite 5 Hour Energy’s 60 million dollar advertising budget, Bhelliom Enterprises, the developer of 8 Hour Energy, is confident their product will succeed due simply to its superior ingredients. “The ingredients speak for themselves,” says CEO of Bhelliom Enterprises, Casey McCarthy.

Tags: 5 Hour Energy, 5 Hour Energy shot, 5 Hour shot, Mr. Energy 8 Hour shot